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Magazine Profile

Our objective is simple and clear – to promote hunting in Africa. And everything we do, focuses on this central mission. We believe that for the passionate hunters they are either hunting, or spend their time wishing they were hunting. This publication helps them get through that time when they are not actually in the bush. Our reader is more committed, more passionate and has tremendous interest in just about everything to do with the African safari.

Our offices and bases are in Canada, and in South Africa and we are the only magazine of its kind to attend international hunting EXPOs, publish and distribute both in Africa and in the USA and host our own hunting expos. Our team of dedicated staff are based in Montana, Ontario, Johannesburg and New York.

We hope this helps paint a picture for you when you choose to invest your money with us. We take your decision seriously and want to ensure you get value for your money. So when it comes to Africa and hunting, if you are trying to reach a serious buyer be it clothing, art, guns, ammo, hunting outfit, optics, taxidermist, booking agent, charter company, insurance or any other hunting accessory – your decision to select our publication and ancillary products would be a great choice!

 

What does the magazine contain?

Between the covers you will read stories about Africa’s finest outfitters and see display adverts from every sector of the hunting community – from the small specialist owner operator Professional hunting outfits to the finest big brand names in the Industry

 

What differentiates the magazine in the market?

Our publication, arguably the finest hunting title on Africa delivers to these readers a product that has a unique blend of content to help keep that dream alive. Written by leading journalists and specialists in their field, or from the hunters themselves, our world class full colour images and paper quality is unrivalled. Copies are saved and collected as our audience has told us. Our news stand sales have the highest percentage sell through rate and our cover price is more than double our closest rival.

 

Who does the magazine reach?

Our readers have an exceptionally high income, appreciate quality and are prepared to pay for it: - who else parts with $12.95 to buy one copy of a magazine? Or spends $50 000 on a 14 day passionate hobby? Or $15 000 on the taxidermy of the hunted game? They are collectors; from guns, to books, from the trophies on their wall to each copy of African Hunting Gazette, our readers treasure their memories.

News stand sales: While published quarterly, our news stand sales have a sell through rate in excess of 80%. Our cover price is more than double our competitors.

Statistics 43% have an annual income over $150 000
85% are 42 years and older
64% are 52 years and older
92% have made at least one safari to Africa
55% have gone on four or more safaris to Africa
39% hunt Africa EVERY year
90% hunt in Africa at least once every three years

 

Distribution - Quarterly

  • Worldwide to African hunting enthusiasts
  • Select North American retail outlets including
  • (Cabela’s, Barnes & Nobel, Gander Mountain) average sell through rate – 80%
  • International hunting conventions and expos – SCI, DSC, NRA, African Hunting Shows
  • Directly to African hunting outfitters, hunters receiving gun permits on arrival in Africa
  • Printed in USA and Africa
  • 14 000 - 16 000 copies printed per issue (depending on season)

 

Issues

Spring Issue Jan Feb March
Summer Issue April May June
Fall Issue July Aug Sept
Winter Issue Oct Nov Dec

 

 

International Hunting Shows

  • Safari Club International
  • Dallas Safari Club
  • African Hunting Show – Atlanta, Toronto, Calgary.
  • NRA Show